Managing Entrepreneurial Enterprises' Written Report Essay

Managing Entrepreneurial Enterprises' Written Report - Essay Example The market is currently experiencing a 2.1 percent, stable annual growth rate and provides $8 billion in annual revenues across Australia. The market potential consists of approximately 591,000 potential customers, which is roughly 30 percent of the entire regional population in South East Queensland. It is a favourable market based on cultural characteristics found within the homogenous Australian culture and one where ample opportunities for commercial development in a highly-saturated region with many resource-capable target customer groups. To ensure competitive success, the business must focus on brand-building, promotion and establishment of a human-centric leadership model of human resources to gain commitment and establish a dedicated, cohesive organisational culture that will provide legitimate excellence in service. Relationship development between AAB and the client markets are critical for ensuring competitive success in a market environment where many products are easily replicated by other consulting firms. Financing will occur utilising traditional banking systems, on medium-term loan generation, requiring monthly payback. This strategy is most appropriate for a small-sized company unable to procure adequate capital through stock issuance and where start-up costs are not substantial to ensure proper capital expenditures for many different tangible assets. The monthly break-even, as aligned with expected sales volumes for each variety of sales packages provided to customers, supports medium-term financing in this capacity. Australian Acumen Brokers Consulting (AAB) is a small business designed to offer corporate and small business clients advice and opportunities to improve their marketing positioning and brand visibility. Many businesses operating in multiple industries lack the resources and or management capital necessary to establish recognised brand identities among competition and often do not