Managing Entrepreneurial Enterprises' Written Report Essay

Managing Entrepreneurial Enterprises' Written Report - Essay Example The market is currently experiencing a 2.1 percent, stable annual growth rate and provides $8 billion in annual revenues across Australia. The market potential consists of approximately 591,000 potential customers, which is roughly 30 percent of the entire regional population in South East Queensland. It is a favourable market based on cultural characteristics found within the homogenous Australian culture and one where ample opportunities for commercial development in a highly-saturated region with many resource-capable target customer groups. To ensure competitive success, the business must focus on brand-building, promotion and establishment of a human-centric leadership model of human resources to gain commitment and establish a dedicated, cohesive organisational culture that will provide legitimate excellence in service. Relationship development between AAB and the client markets are critical for ensuring competitive success in a market environment where many products are easily replicated by other consulting firms. Financing will occur utilising traditional banking systems, on medium-term loan generation, requiring monthly payback. This strategy is most appropriate for a small-sized company unable to procure adequate capital through stock issuance and where start-up costs are not substantial to ensure proper capital expenditures for many different tangible assets. The monthly break-even, as aligned with expected sales volumes for each variety of sales packages provided to customers, supports medium-term financing in this capacity. Australian Acumen Brokers Consulting (AAB) is a small business designed to offer corporate and small business clients advice and opportunities to improve their marketing positioning and brand visibility. Many businesses operating in multiple industries lack the resources and or management capital necessary to establish recognised brand identities among competition and often do not

Human Recources Essay Example | Topics and Well Written Essays - 2750 words - 1

Human Recources - Essay Example An understanding of implications of SHRM has been obtained by applying concepts such as resource-based view of the firm and HR-business partner model. The discourse also highlights critical aspects related to application of SHRM based on these two models and how organizations adapt to the changing demands from external and internal customers in order to sustain their competitiveness. Strategic human resource management has emerged as the most favourable proposition for businesses as it provides a comprehensive framework for HR practices to be aligned to organisational strategies. These practices have enhanced company’s growth and profitability upon integration with business purposes. This faculty has become very popular in the areas of the traditional HRM, organisational behaviour and industrial relations. This concept practically addresses many limitations of the conventional HRM practices, and works on the philosophy of integration of HR strategy with business strategy. David Guest’s (1987, 1989a, 1989b, 1991) Harvard model emphasizes the significance of achieving strategic integration and asserts the role of organisation’s ability to integrate HRM issues into its strategic plans in such a manner that various aspects of HRM are congruent with the policies and practices implemented at all levels (Armstrong, 2000). To achieve this, many management specialists support the resource based view (RBV) of the firm as it provides competitive advantage in strategic sense. However, practical implications of RBV on managerial functions such as selection, development, combination and deployment of resources experience certain challenges which questions RBV’s status as the backdrop of SHRM. This discourse examines the extent of integration achieved by organisations between strategic decisions and practices with respect to SHRM. Further, an assessment of the effectiveness of RBV